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Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live ReviewSpend Shift described a hopeful scenario for America as it emerges from the Great Recession. Over the past two years the cavalcade of bad news on the economy and the state of our union economically and socially has been non-stop. In particular, this notion of the New Normal described by some of the savvier investing minds out there has given me the impression that we are a country in decline. What Spend Shift revealed was that the apparent decline was simply a re-shuffling of priorities and a re-engineering of business to align with those priorities. Rather than declining America was simply establishing a foundation for growth for the decades to come.I did not purchase Spend Shift to be inspired, but rather to understand resonant marketing themes that I might tap into as I start my own business. However, I came away inspired by the entrepreneurs who were taking the risks and connecting with customers and building sustainable businesses by understanding that customers were connecting their product choices to their values. It is stunning to read about these success stories during one of the worst economic periods in economic history. It was also fun to discover businesses like Brooklyn Brin (based in the city that I call home) that I had never heard about and now feel compelled to patronize.
I came to Spend Shift thinking I would learn a thing or two about marketing in the recession and I left Spend Shift having learned that America can go on and in fact can thrive during a time of massive deleveraging. Spend Shift had the requisite marketing lessons, but it was the narrative style and inspiring examples that lead me to rate this a 5.Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Overview
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