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Who's Your City: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life ReviewIt's frustrating to read books like this. Florida's insightful observations are undermined by the number of errors in this book.Florida melds psychology, sociology, and economics to try to determine the importance of humanity's displacement from rural areas to cities and, now, megalopolises. Some of the ground he covers is well-trod, but he comes up with a number of ideas that I find insightful. I particularly liked his categorization of urban districts into such places as, e.g., strollervilles (wealthy neighborhoods full of two-year-olds being strolled around by nannies while Daddy is at the law firm and Mommy is either working or doing something else), designer digs (e.g., Aspen, La Jolla), ethnic enclaves (think Fremont, Calif.), preservation-burgs, and boho-burbs (chic neighborhoods, often on old streetcar lines, with lively shopping areas; e.g., the Sellwood district and N.W. 23rd Ave. in Portland, Ore.). The Rockridge neighborhood in Oakland, Calif., is both a strollerville and a boho-burb. Florida goes beyond the usual accolades one might expect to be conferred on such places to point out their drawbacks. It's very well done.
If only Florida and his publisher had taken better care to vet the manuscript before publishing it! I'd read only a few pages before I started noticing typos: paarticular, New "Dehli" (must have excellent pastrami sandwiches), São "Paolo," Brazil (must have changed its official language to Italian). Then I started noticing factual oddities: Seoul, Korea, described in two different and seemingly mutually exclusive categories; San Francisco described as a place in which single women predominate when the accompanying map shows just the opposite. By the end of the book, the number of glitches had made me suspicious of every empirical datum Florida was presenting--so that when I read his statistic that only 1 in 20 U.S. households contains someone living alone, I couldn't trust it. It sounded too low. I went to the Internet and found an Associated Press report that "About 27.2 million Americans lived alone in 2000, accounting for about 26 percent of all households . . . ." That sounds right. A Population Reference Bureau web page confirms that Florida's statistic is highly inaccurate.
In summary, the book is well worth reading for Florida's impressionistic observations, but I'd be careful about relying on any conclusion he draws that is based on empirical data.Who's Your City: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life Overview
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